Show your audience and they will understand
Relate to your audience
Show some personality
Do the unexpected
Show the value of what you do
Grunge things up
Show off a little!
Improve training and orientation sessions
Simplify complicated things
Show and tell
Set the stage
What story do you want to tell?
Show your audience and they will understand
There are many ways to use video.
Which style reflects who you are?
Windermere Village
A condo building - for gamers!
Goal: identify and relate to the intended buyers by telling them things they wanted and could not get anywhere else, like on-site servers dedicated to running games.
They sold out the building in record time.
Alberta Custom Concrete
Meet Darren and Anna, concrete specialists - with personality!
How do you differentiate your company from everyone else? Get on camera and have fun!
Show everyone how unstoppable you are, and the passion that drives you to perfection.
A Very Dark Noir
Advertise a film festival - with a film!
Advertising should be more than announcing an event, it should show them what they'll get. This said everything in a fun way.
The festival was packed with an audience hungry for more.
OWNDirection
Learn how to save money - by using money smartly!
We created an advertising campaign that showed the value of spending a little money to save a lot.
Some clients paid off their mortgage in as much as 10 fewer years!
NB: This company does not operate in Canada
Canadian Woodenware Co.
Visit the modern technology of 1920.
Challenge: transport the viewer to 100 years ago. Good picture quality was not what we wanted, so we shot this on an iPhone and added effects to make it look vintage.
No music, no narration, just real.
Voice Construction
You need the right staff - so show off a little!
Every large company needs to attract the best employees, and there are only so many qualified and experienced workers out there. Have them apply to you and not your competition by inspiring them!
Recruitment isn't just about the wage, it's also about convincing people to work with you.
We also made a safety-orientation training video
for Voice Construction.
All workers going onto large-scale construction worksites are required by law to be properly trained for all safety situations they are likely to encounter. This video served as a great aid to the in-class instruction and orientation that each crew member received, so that they could walk onto the job site with confidence to do their work.
An example of a nested Apple Box - easy to use on a website to help explain the product.
Song: Down On Me
Artist: We Were Friends
Excerpt from Renovation Heroes television pilot.
What story do you want to tell?